1. Why do you want this job?
One of the most predictable questions and very important! You need to demonstrate that you have researched the employer and tie your knowledge of them into the skills and interests that led you to apply. For example, an interviewee with a small public relations agency might say:"I'm always ready to take on responsibility and feel this will come more quickly with a firm of this size. A small firm also gives the chance to build closer working relationships with clients and colleagues and I've found through my past work experience that this makes an organisation more effective as well as more satisfying to work in."
Try to find some specific feature on which the employer prides themselves: their training, their client base, their individuality, their public image, etc. This may not always be possible with very small organisations but you may be able to pick up something of this nature from the interviewer.
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